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微笑今天为大家分享,一篇关于全球创意海报的文章吧! 每个优秀的海报案例背后,其实都离不开痛点的拿捏,对消费者的定位与洞察,有效的沟通,比起那些没有意义的传播来得重要。下面就让我们来看一下,看看这段时间品牌们为了与消费者。建立有效的沟通,都做了什么吧! 01.Sabado(媒体) 这个场景一看,就是描绘 美国大选的热闹场面 由星条旗拧成绳子 各方势力如同拔河一般你来我往 没有比这更形象的比喻了 ![](data/attachment/portal/202107/30/162227odi58q1sm8hqghmh.jpg) 02.SOVA(床上用品) 为不眠夜做准备 几块床单,光是凭借配色 就生动的展示了某人的形象 就目前曝出的大选结果来看 这个品牌估计要失望了 ![](data/attachment/portal/202107/30/162228g76v3jsz1mt77s1r.jpg) 03.麦当劳 一排排懒人沙发和没洗的头发 看到这个场景,大家会联想到: 死宅在家,不想出门 麦当劳外卖服务可以了解一下 ![](data/attachment/portal/202107/30/162228e2749h31h7pfn77m.jpg) ![](data/attachment/portal/202107/30/162229lh5zjjzauu5nlycf.jpg)
04.Mezcal Mortal(酒精饮料) 这是一款来自墨西哥的饮料品牌 画面大量运用高纯度的配色 由皮革、花卉、羽毛、珠宝等元素 构成一幅幅唯美的动物图像 光是看这两幅海报 都能想象到它丰富的口味 ![](data/attachment/portal/202107/30/162230hwjwwz9sizdw0oz1.jpg) ![](data/attachment/portal/202107/30/162231dtqntor0en7otzi9.jpg)
05.IKEA(宜家) 宜家标志性的购物袋 被印在公交车上 视觉上形成非常震撼的效果 另外蓝色的包在瑞典语发声同“运输” 与宜家购物袋还挺贴合的
06.Bolivar Detergent(日化) 洗衣服最怕的就是掉色 这组海报别出心裁的 将晾晒衣服的影子加深 用来表达使用该品牌不会让衣服褪色 表达手法很夸张,但也很生动 ![](data/attachment/portal/202107/30/162232az7cgcnlc7fsng7n.jpg) ![](data/attachment/portal/202107/30/162233qcr3cdz985no8538.jpg)
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07.小米(厄瓜多尔) 这些古董家电应该摆在博物馆里 而不是您的家里 ![](data/attachment/portal/202107/30/162235y96h1p9pprl6hrr9.jpg) ![](data/attachment/portal/202107/30/162236jyccb7s2sgwto29n.jpg)
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08.Yuedpao(服饰品牌) 用夸张的对比方式 来衬托T恤的合身、舒适 这样的脑洞创意,嗯~很泰国! ![](data/attachment/portal/202107/30/162237ocyobc0xd5zyycce.jpg) ![](data/attachment/portal/202107/30/162238papee6nj2exweime.jpg)
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09.斯柯达(汽车品牌) 哪怕在冰晶上行驶,也毫无压力 形容该品牌的汽车稳得一批 ![](data/attachment/portal/202107/30/162240zm3j8m00q60rckri.jpg)
10.雷诺(汽车品牌) 将交通标志插在大自然中 寓意:再崎岖的山路在雷诺面前 犹如城市公路一样平顺 ![](data/attachment/portal/202107/30/162240ckrm9yrrc6l6r9ry.jpg) ![](data/attachment/portal/202107/30/162241s3s5qes6q7swz6wm.jpg)
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11.雪佛兰(汽车品牌) 驾驶遇到紧急情况 你需要一个灵敏的紧急制动器 ![](data/attachment/portal/202107/30/162242gq0iruif8fnjkk5o.jpg) ![](data/attachment/portal/202107/30/162243rygfti333333g5yp.jpg)
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12.Orani(建材) 将xx品牌油漆刷在墙上 你的家里就多了件艺术品 (自信满满) ![](data/attachment/portal/202107/30/162244pa3wq3buawqrrtu7.jpg) ![](data/attachment/portal/202107/30/162244bzyvcjyjljy892k0.jpg)
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13.Loto(彩票) 彩票改变命运 从此告别打工人身份 ![](data/attachment/portal/202107/30/162246lt6ht61a63z13tyq.jpg) ![](data/attachment/portal/202107/30/162247f8pbm0apilkimwe3.jpg)
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14.万圣节系列 今晚有只大狗什么都不怕 (大型犬遗弃几乎没人领养)
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![](data/attachment/portal/202107/30/162251i8h58h5b1mejhbbl.jpg) 汉堡王快闪鬼屋餐厅 (一年比一年吓人)
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![](data/attachment/portal/202107/30/162252hndrn0d4hae24e22.jpg)
![](data/attachment/portal/202107/30/162252tamzeenamtvlmlma.jpg) 万圣节限定 (不争气的...口水)
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![](data/attachment/portal/202107/30/162254vwlcvjvwovgl33ma.jpg) 别怕,为您服务 (xx保险公司) ![](data/attachment/portal/202107/30/162255ighu3lviyilaokju.jpg)
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15.Los Andes(食品) 滋味浓厚,这种感觉就像 漂浮在食物的海洋里 ![](data/attachment/portal/202107/30/162256kx7pa58pc33509wa.jpg)
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16.Sanex(日化) 最亲密的肌肤接触 一定要安全、舒适 ![](data/attachment/portal/202107/30/162258df8v9f9cn9n4h7lw.jpg) ![](data/attachment/portal/202107/30/162258pdvrxvxps0p16d9p.jpg)
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17.SPPRO(彩妆品牌) 你知道吗?世界上很多少数民族 正在逐渐消失,就像哥伦比亚的 少数民族Wayúu 希望借助于品牌宣传的力量 为他们做点什么
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18.ViajesÉxito(运输/旅行) 广告大意:在家呆久了是时候出去放风了 (实际国外疫情情况不容乐观) ![](data/attachment/portal/202107/30/162302q9m9tt3jm29j93q6.jpg)
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19.Raymi Beer(酒精饮料) 疫情严重,球迷只能呆在家里
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20.BVC(财务) 广告大意:停止对大自然的伤害 这条曲线令人触目惊心 ![](data/attachment/portal/202107/30/162306shp6a2zxb2hbeemz.jpg) ![](data/attachment/portal/202107/30/162306z00rxqwb41x5xv1x.jpg)
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21.WWF(组织) 祈祷家园不被破坏 祈祷同类不被残害 ![](data/attachment/portal/202107/30/162307cs3917qkl8l8rr5y.jpg)
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22.SOS Pantanal(组织) 野生动物是地球最宝贵的资源 金钱有价,生命无价 ![](data/attachment/portal/202107/30/162311o1itvpbblorrqxev.jpg)
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这篇创意海报分享文章到这就结束啦!
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